Click the drop-down menu next to the “Edit” button for the video you’d like to translate. To get more YouTube views through reaching into bilingual communities, you probably want a professional translation. YouTube has a simple path to doing this: Just as you’ll realize benefits by uploading a complete transcript of your video to generate accurate captions rather than relying on the captions YouTube supplies automatically, you’ll realize benefits if you get your transcript professionally translated rather than relying on Google Translate. Sometimes it’s possible to discern what Covey’s saying, and sometimes it’s rendered as complete gobbledy gook, as shown here. Covey dubbed in Spanish, and had the subtitles translated back into English, the results can be a little bit uneven. As we found when we selected a workshop with Seven Habits of Highly Effective People author Steven R. If a highly accurate translation is essential to your purposes, you need to be careful using this approach that relies on Google Translate. If you read Spanish, we’d love to hear from you about how the translated captions came out. The image at left shows how this looks if you’d like to try it yourself here’s a video you can practice on. Click on that, and you’ll get a menu of languages. Then click the CC button again and you’ll see that the “Translate Captions” button that was previously grayed out is black. Turn on the captions in the video’s native language by clicking the CC button. You can try it yourself the next time you’re watching a video. YouTube lets viewers use Google Translate automatically to translate captions into 300 different languages. (Unsurprisingly, the biggest group, 62 percent, speak Spanish.) Get more YouTube views–YouTube makes it easy census in 2013, 21 percent of Americans speak a language other than English at home. CNET reported in 2012 that 70 percent of YouTube’s viewership isn’t in the United States, but the fact is that many people even in the United States are more comfortable consuming media in a language other than English. While every viewer is probably going to enjoy a video the most if it’s spoken in his or her native tongue, translated captions can get more YouTube views by expanding your viewer base.
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